What happens when you turn on a light?

Northeastern Illinois University hired us to design a Capital Campaign video to launch the first comprehensive fund-raising campaign in the University’s history. Featuring WGN TV anchor and NEIU alum Robert Jordan providing the voice over, we designed a creative concept around the “ illuminating light” of a quality education. This video is featured on the campaign webpage and is used in a fund raising capacity to drive support for the University’s master plan advancement initiative.

Client Comments

“Recently, I had the privilege of working with Walking Shadows Productions on a series of recruitment videos for Northeastern Illinois University. As the Creative Director for Northeastern, I had general ideas I wanted to convey and Kirk Sanders and his team were able to easily navigate through my rough concepts, and effectively translate them to reach our target audience. The end results are outstanding! The videos Kirk’s team created conveyed our brand message so successfully that many members of our administration had tears of joy after watching them for the first time.”


J. Matt Byerly, Creative Director, Marketing and Web Communications, NEIU

An on-going partnership

Working closely with the Marketing and Web Communications Department we also designed and delivered a series of videos that were the centerpiece of the “Learn, Lead and Achieve” digital messaging campaign. We are happy to announce we recently were awarded a partnership renewal contract with NEIU and look forward to collaborating on future projects.